Kawasaki Guy The Art of the Start aos ââ“ First Edition
The Art of the Start two.0 : The Fourth dimension-Tested, Boxing-Hardened Guide for Anyone Starting Annihilation
Description
THE Classic BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW Product, SERVICE OR IDEA A SUCCESS.
'The ultimate entrepreneurship handbook' - Arianna Huffington
Whether you're an aspiring entrepreneur, pocket-size-business owner, intrapreneur, or not-for-turn a profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, in that location are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that trouble past distilling Guy Kawasaki's decades of experience equally one of the most hardworking and irreverent strategists in the business world. Guy understands the seismic changes in business organization over the final decade: In one case-invulnerable market leaders are struggling. Many of the basics of getting established take become easier, cheaper, and more autonomous. Business plans are no longer necessary. Social media has replaced PR and advertising equally the central method of promotion. Crowdfunding is now a feasible alternative to investors. The cloud makes basic infrastructure affordable for most any new venture.
The Art of the Start ii.0 will show you how to finer deploy all these tools. It will help you lot master the fundamental challenges that take not inverse: building a stiff squad, creating an awesome product or service, and facing down your competition.
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Product details
- Paperback | 336 pages
- 129 x 198 x 20mm | 234g
- 05 Mar 2015
- Penguin Books Ltd
- London, United Kingdom
- English language
- Fully rev. and upd. Ed.
- 9780241187265
- 66,793
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Review Text
The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki'due south generous wisdom, tips, and humour reflect his successes and failures. We can all do good from his insights Arianna Huffington, president and editor in master, Huffington Post
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Review quote
The Art of the Starting time 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. Nosotros can all do good from his insights -- Arianna Huffington, president and editor in chief, Huffington Mail A successful entrepreneur requires three things: a garage, an thought, and this book - Guy's irrepressible guide to the raw essentials of life in a young company -- Michael Moritz, Sequoia Uppercase This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it -- Clayton Christensen, author of 'The Innovator'due south Dilemma' Anyone trying to alter the world should read The Fine art of the Start -- Wendy Kopp, founder of Teach for America This is a must-read book for every entrepreneur -- Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank Thank heavens that Guy Kawasaki has seen fit to rejig his entrepreneurs' bible. A sound guide for running a business from commencement to middle. * The Times *
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Most Guy Kawasaki
Guy Kawasaki is the author of twelve books, including Enchantment and Reality Cheque. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford Academy and an MBA from UCLA. He lives in the San Francisco Bay Area.
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Source: https://www.bookdepository.com/Art-Start-2-0-Guy-Kawasaki/9780241187265
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